Let’s Lift the Global Burden of Viral Hepatitis, B and C

World Digestive Health Day is celebrated every year on May 29th. WDHD for short, it marks the start of a twelve-month long campaign focused on raising public and professional awareness of a particular digestive disease or disorder.  The campaign for 2018 is entitled: “Viral Hepatitis B & C: Lift the Global Burden”

World Digestive Health Day was launched in 2004 to mark the 45th anniversary of the creation of the World Gastroenterology Organization. The Organization has over 100-member societies and 50,000 individual members all over the world.

The World Health Organization (WHO) has estimated there are 325 million people across the world who are living with Hepatitis B and C. These conditions can lead to chronic hepatitis, liver cirrhosis and liver cancer. During World Digestive Health Day and the year that follows, the aim of the World Gastroenterology Organization is to provide both medical professionals and the lay public an understanding of the latest research into the prevention, diagnosis and treatment of Hepatitis B and C.

Campaign Information

The WDHD 2018 Campaign is titled “Viral Hepatitis, B and C: Lift the Global Burden”.  By participating in the campaign, you will help:

  • Advocate and raise awareness of Viral Hepatitis, B and C, most especially its management and the availability of treatment in countries where the viruses are being newly or increasingly diagnosed.
  • Inform physicians, pharmacists, allied health professionals, healthcare payers and the public of the prevalence, risk factors and causes of Viral Hepatitis B and C.
  • Educate through an evidence-based and patient-centered approach on the prevention and diagnosis of Viral Hepatitis B and C.

How to Get Involved

WGO and WGOF invite you to get involved in the campaign by creating exciting ways to advocate and raise awareness of Viral Hepatitis, B and C all year long. Below are a few ways you may TAKE ACTION and CELEBRATE in your respective community. WGO and WGOF are appreciative of all campaign participants and for your continued efforts to support the WDHD campaign.


  • Host a conference or symposium featuring scientific programs, plenaries, presentations and/or forums on Viral Hepatitis B and C.
  • Create Viral Hepatitis prevention toolkits for healthcare professionals and the general public.
  • Organize a public awareness campaign and disseminate campaign materials through blogs, podcasts, videos and brochures.
  • Create your own way to TAKE ACTION to support the campaign and share with others.
  • Join the WDHD Conversation on Social Media!
  • WGO and WGO Foundation want to hear from you! To join the conversation in support of WDHD 2018, tag WGO on Facebook (World Digestive Health Day – WDHD) and/or Twitter (@WGOF_WDHD), and be sure to include #WDHD2018 in your post.  Both encourage you to connect and interact with them on LinkedIn too, as WGO and WGO Foundation are now officially part of the LinkedIn community!


  • Host a walk-a-thon to rally your community in support of WDHD.
  • Generate Viral Hepatitis awareness by developing a social media campaign.
  • Engage your local media with podcasts, public service announcements, press releases, radio advertisements and/or TV interviews.
  • Create your own way to CELEBRATE by telling your story and and share with others!!
  • For more information on World Digestive Health Day, including information about upcoming events and more information about Viral Hepatitis B and C, those interested can visit the World Gastroenterology Organization Website.

Did you know?

Gastroenterology, as a specialty, emerged at the end of the Nineteenth Century when clinicians were stimulated to study the gastrointestinal tract.  Thanks to the work of great physiologists, tools where devised for the investigation of the digestive system, such as tubes for sampling gastric contents and endoscopic instruments to visualize the upper and the lower gastrointestinal tract.

At the same time, great new surgical techniques made possible the definitive treatment of digestive disease which became the basis of the medico-surgical collaboration which has had such an impact in the ever-growing specialty. The discovery of x-rays also represented extraordinary progress which was rapidly put to use. The first efforts to conduct upper endoscopy as well as the examination of the lower bowel with instruments devised in America defined the field of gastrointestinal disease. Endoscopy, as such, began in the last quarter of the Nineteenth Century, although its rapid advance was initially hindered by the wide use of radiological techniques.

Get Connected

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